
Rein Forbes
Business Development
Business strategist, systems thinker, entrepreneur and home-educating mum, shaped by years of building businesses around the realities of family life.
I believe a successful business should work with your life, not require you to hold everything together.
That question, asked at bedtime by my son, stopped me cold. I was surrounded by business plans and family responsibilities, and I realised something I had not let myself say out loud: my work was not separate from my life. It was part of it.
I grew up watching my mother and grandmother build businesses while raising families. When my mum passed away when I was 12, our world shifted overnight. My grandmother worked through retirement just to keep everything going.
Those experiences shaped how I think about independence, choice and resilience. They also taught me early how fragile things become when everything depends on one person. I see the same thing in business: when every decision, answer and process depends on the founder, the business may be growing, but it is not yet creating freedom.
"For me, legacy is about creating options, for ourselves and for the people who come after us."
— Chinelo Onunekwu · Founder, EntrepreMums®
Chinelo Onunekwu
Founder, EntrepreMums®
I created EntrepreMums® because I understood what it felt like to build something meaningful and then realise how much of it still depended on me.
Over time, I realised the answer was not simply working harder, finding another productivity technique or adding another tool. It was better business design, clearer ownership, stronger systems and more intentional use of technology.
EntrepreMums® grew from that belief: ambitious founders should be able to build successful businesses without designing their whole lives around keeping those businesses running.
Work With Chinelo
The EntrepreMums® Philosophy
"Your business should work with your life, not against it."
Harmony over Hustle
Business Strategist & Founder, EntrepreMums®
CPD-Certified Business Strategist
Accredited professional development in business strategy
Software Developer & IT Specialist
Technology experience that underpins Chinelo's approach to systems, automation and AI
Property Entrepreneur
Founder, Homely Spaces, UK workforce accommodation
Home-Educating Mum
17+ years of lived experience building business around family life
Founder ↔ VA Working Relationships
Nearly a decade of experience working with Filipino VAs and helping founders create clearer, stronger working relationships across cultures
EntrepreMums® is led by Chinelo and supported by a specialist team in the Philippines.
The way we work together reflects the same principles we teach: clear ownership, capable people, good systems and thoughtful use of technology.

Rein Forbes
Business Development

Ritch Alcoriza
Social Media and Operations

Clarise Zoleta
Brand Growth and Marketing Systems
"I needed help with strategies to help my business grow. I felt lost before the session but feeling happy and elevated now. I have gained a lot of insight and knowledge as to how my business can achieve growth and sustainability. I'm happy I partook in the session and I'm looking forward to more."
Prisca O.
Strategic Direction
"Working with Chinelo is a dream. She's full of positivity, clarity and motivation. She helped me to structure my business tasks and focus on the priorities that would help drive my business forward. Chinelo has a natural way with people, a great understanding and way of translating ideas into positive actions."
Sara A.
Clarity & Priorities
"Chinelo made a significant impact on my professional development and my ability to manage my team and business effectively. Her ability to identify HR process issues, develop strategies for growth, and blend her personal experiences with entrepreneurship and motherhood into her teaching method was extremely valuable at a crucial time in my business."
Leah M.
Stronger Teams & Processes
"When I first met Chinelo, I was at a crossroads in my career. She stepped in and provided much-needed guidance and support. Her mentorship was transformative. I was able to overcome my fear of taking on a leadership role and start my own business with confidence. Her guidance and support were invaluable, and I am forever grateful for the impact she has had on my life."
Mitch T.
Leadership & Direction
"The business should create more capacity for your life, not require your life to keep creating capacity for the business."
Harmony over Hustle.
— Chinelo Onunekwu, EntrepreMums®